Our Story

the short of it

DACK Outdoors is the destination for highly-discounted shooting sports products. With tens of thousands of customers and rapidly counting, we’re redefining how America shops for their favorite shooting gear. With headquarters in Missouri and partner fulfillment centers across the USA, we are 100% family-owned and operated.

Founder’s Story

the long of it

DACK Outdoors was founded in 2018 by avid outdoorsman Carsley Crabtree. Having spent 6 years in the automotive sales industry, Carsley grew impatient with automotive dealerships that had a tendency to focus on targeting big profit margins instead of lowering their prices to target more customers.

Not being much of a car guy, but an outdoor enthusiast since his toddler years, Carsley took his idea for more customers instead of big profits and applied it to the sporting goods industry.

Initially selling to local customers in rural Northwest Missouri, DACK Outdoors quickly gained a reputation for massive savings on the same brands as the big box stores carried.

After forming partnerships with America’s top sporting goods wholesalers, Carsley launched dackoutdoors.com and applied his vision for offering sporting goods at incredibly low prices to the masses.

Carsley started shooting when he was 5, and hunting shortly thereafter. Raised on a family farm that he still helps operate today, he has cultivated a lifelong passion for the great outdoors.

The son of a Marine, Carsley is incredibly passionate about serving those who’ve served America and was raised with old-school manners and values that have helped shape the level of customer support that DACK Outdoors offers customers.

With the continued growth of DACK, it meant that new departments needed to be added to best serve our customers. Today, every department at DACK Outdoors is managed by a family member that is passionate about bringing our low prices and outstanding customer support to more and more customers daily.

We’re not a bunch of shareholders looking for a profitable marketplace. We’re blue collar outdoor addicts. We’re guys and gals that love shooting, hunting, fishing, hiking, and anything that involves the great outdoors. We’re you.

We put less focus on profit, and more focus on providing exceptional customer service with unbeatable prices so that more Americans will get out and enjoy the outdoors.

For the Crabtree family, DACK Outdoors is more than just their business – it’s their lifestyle.

Our Values

the backbone of it

We’re a Christian-based company. And we’re unashamed of that. Four simple values have driven our growth, and we have faith they’ll continue to do so:

  1. Glorify God by operating our company within His Biblical doctrine.
  2. Offer unmatched value that encourages people to get outdoors.
  3. Serve our customers as brothers and sisters.
  4. Give back to our communities by sharing God’s blessing on our business.

And whatever you do in word or deed, do all in the name of the Lord Jesus, giving thanks to God the Father through Him.-Colossians 3:17